Lincoln’s
Feel the Joy

✖ Webby Awards Honoree  
✖ One Show Shortlist
✖ NY Festivals Shortlist

To differentiate themselves from other luxury automakers, Lincoln prides itself on creating superior, more inclusive experiences.

I led a team at Hudson Rouge that helped Lincoln do this in an unprecedented way: By giving Noah, a deaf 10-year-old, the experience of holiday music for the first time.

the film

case study

social teasers

Noah was such an amazing kid…and he has big plans. He wants to be the first professional deaf soccer player – if he doesn’t decide to become an actor.

Thanks to Noah’s family and our partners at SoundShirt for helping us bring this refreshing project to life.

AGENCY: Hudson Rouge
CCO: Jon Pearce
CREATIVE DIRECTOR: Nathan Archambault
ART DIRECTOR: Charlotte Frank
COPYWRITER: Elizabeth Swartz
PRODUCER: Deanna Shenn
PRODUCTION: Park Pictures
DIRECTOR: Christian Weber
MUSIC: Amber
EDIT: Cosmo Street 
EDITORS: Marlo Caine and Josh Berger
POST: The Mill
PARTNER: CuteCircuit

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