I approach advertising like a ballerina taking the stage: with nimble grace and humble strength.

Except I dress in plaid, not sequins. I’m quick on my feet, down to adapt, and flexible enough to pirouette from high concept campaigns to purpose-driven platforms and back again. As advertising continues to evolve, my goal remains the same: bring brands and people closer together. I do this using strong concepts, smart tech, and sound strategy.

I make things outside the office – like Rox’s Secret Code, a picture book that inspires girls to get into technology, and The Clapping Clock, a site that celebrates frontline workers – because staying fresh matters. So does having a point of view and spreading it around. 

Over the past 18+ years, I’ve done it all. And then some.

As a freelancer, I’ve helped out respected agencies like Wieden + Kennedy, Martin Agency, Droga5, TBWA\CHIAT\DAY, R/GA, and Hudson Rouge. I’ve worked full-time at Droga5, Anomaly, TBWA\CHIAT\DAY, AKQA, Leo Burnett, and Publicis. And I’ve worked directly with brands like Casper, Google, Canary, Mighty, ClassDojo, and Nyp. Soaking up how different teams operate has given me an invaluable perspective on how to make the best work possible, wherever I am, for any brief.

There isn’t an execution I haven’t executed. I’ve made TV spots and online films, platforms and systems, experiences for brands and branded entertainment, social content and content strategy, print ads and OOH. Lately, I’ve been spearheading social activations like Team ULTRA, building experiential projects like a fake perfume by Serena Williams, and helping launch start-ups like Nyp gum with rum.

Next time you have a brief that can’t be solved conventionally, a brand you want to make famous, or a platform that needs to win over hearts and minds, let’s chat. I’d love to crack it together. 

Experience

Recognition

2023 PRWeek Shortlist
2023 NY Festivals Bronze
2020 Webby Awards Honoree
2020 One Show Shortlist
2020 NY Festivals Shortlist
2018 Effie Award for Sustained Success
2018 Fast Company Top 10 Most Innovative Health Companies
2018 Cannes Lions Digital Craft Shortlist
2018 Digiday Video Awards
2018 One Show Merit Award
2018 OMMA Awards

2017 Fast Company World Changing Ideas Award
2017 One Show Intellectual Property Bronze Pencil
2016 D&AD Impact Award
2016 FWA Site Of The Day
2016 Apple Store App of the Day
2016 Time Magazine Top 25 Invention
2014 AdWeek Ad of the Day
2012 MIXX Awards Finalist
2011 New York Festivals Bronze World Medal
2010 Communication Arts
2010 Gold OBIE Award, Food & Restaurants
2009 AdWeek Most Popular Campaigns

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