Brand Launch

hmbldt

✖ Time Magazine Top 25 Inventions
✖ Fast Company World Changing Idea
✖ Fast Company Top 10 Most Innovative Health Companies
✖ One Show Bronze

Meet hmbldt: A new kind of cannabis company that focuses on wellness, not highness. I was part of the creative team at Anomaly that launched the brand, including site, social, and other launch assets. Designed to look and act more like medicine than pot, hmbldt targets common ailments like Sleep, Calm, and Relief. The company’s ambitious goal is to replace pills that often do as much harm as good. AdAge, among others, covered the launch.

hmbldt looks and acts more like medicine than pot.

The formulas and packaging are scientifically designed to deliver targeted benefits for common ailments, like Sleep, Calm, and Relief. The company’s goal is to replace pills that often do as much harm as good.

Social posts inspired and differentiated.

We created a distinct personality for the brand, highlighted the benefits of each formula, and educated people about the medicinal qualities of THC and CBD.

We appealed to people who might be skeptical.

When it comes to cannabis, most people are only familiar with the effects of THC. So we highlighted other aspects of cannabis science that make it so effective.

The perfect dose every time.

The hmbldt pen vibrates after 3 seconds and shuts off, providing the perfect, measured dose every time.

hmbldt disrupted the world of marijuana and was honored accordingly.

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