Casper’s
New Wave

Working in-house at Casper, I launched the new premium Wave mattress in the most soothing way possible: by uncovering the innovation beneath the sheets.

First, we placed teasers near Casper stores.

Then we added the product and invited people into stores to try it.

We made videos as soothing as a good night’s sleep.

Wave lines are a metaphor for the technology inside the mattress, visualizing how advanced ergonomic support and heat-wicking materials lead to a better night’s sleep – while giving purpose to the name.

Ads targeted troubled sleepers.

We differentiated from Casper’s other mattress, which was positioned as “perfect for everyone,” by focusing on people who need a mattress that’s more in tune with their body.