Google’s
All Together Now

OK, Google: Show me how business should be.

At Anomaly, my team was given an unenviable task: Convince CEOs to switch from Microsoft to (at-the-time) underdog Google. Knowing business can be serious and complicated, we knew what we had to do: Win over CEOs with a campaign as fun, simple, and collaborative as using Google.

At the heart of the campaign is 9 Illustrators.

Transforming collaboration from a bullet point on the brief to a core tenet of the campaign, we partnered with 9 artists from around the globe: Jean Jullien, Matt Blease, Andrew Rae, Chris DeLorenzo, Tomi Um, Jan Buchzcik, Josh Cochran, and Xarly Rodriguez, and Giant Ant.

Each illustration demonstrates a better way of working.

Each artist created a series of visual metaphors that highlighted what work should feel like. The only guideline was Google’s style, creating a cohesive campaign that’s as eccentric as it is inherently Google.

Designed with every deliverable in mind.

We used their art to create an anthem film, social videos, GIFs, print, OOH, and more – everything we needed to infiltrate the hearts and minds of CEOs.

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Eschewing subtlety, headlines called out specific Microsoft products.

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We infiltrated the natural habitat of CEOs.

Ads appeared in airports, business districts, commuter trains, and elevators, plus the New York Times, WSJ, Wired, FastCo, and Forbes. Working in lockstep with our media buy, contextual headlines played with where they were placed.

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AGENCY: Anomaly
ACD/CW: Nathan Archambault
ACD/AD: Liz Delp
GCDs: Seth Jacobs & Mark Sarosi
ILLUSTRATORS: Chris Delorenzo, Jan Buchczik, Jean Julien, Matt Blease, Andrew Rae, Josh Cochran, Tomi Um, Xarly Rodriguez
ANIMATION: Giant Ant

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