Auto

Over the years, I’ve helped a number of auto brands drive their brand forward.

Holiday Campaign

Lincoln’s
Drive That Keeps Giving

Seeing the same holiday ads over and over again gets annoying. So my team at Hudson Rouge came up with a novel solution: A series of ads that starts the same…but you have to keep watching to see how it’s going to end.

Experiential

Volvo’s
Racing the Sun

In August 2017, 215 million Americans put aside their differences to watch the first total solar eclipse to cross the entire US in 100 years – and Volvo’s innovative XC60 SUV was at the center of it all. We partnered with CNN to create a 360º 4K VR experience that transported anyone, anywhere, to the path of totality. Adding context to the amazement, we brought in four “eclipse experts” who arrived in the new XC60 and provided an unparalleled perspective on why eclipses are not just mesmerizing, but important to humanity.

Brand Campaign

Lincoln’s
Santucary in the Extreme

To highlight the sanctuary you can only find inside a Lincoln, we juxtaposed the luxurious interior against the most uncomfortable environments imaginable: the hottest, coldest, wettest, and noisiest places in the United States. While the idea is simple, the production was not. Covid prevented us from visiting each location, so we rebuilt them in a studio with virtual backdrops projected on giant LED screens, creating an immersive environment and reflections, all captured in-camera.

Sustainability Anthem

Ford’s
Road to Better

I helped Wieden + Kennedy launch Ford’s sustainability platform, letting the world in on their commitment to building a more sustainable, inclusive, and equitable transportation future.

Anthem

Hyundai’s
New Thinking

Hyundai spent billions reinventing their brand. There was only one problem: They forgot to tell people about it. So my team at AKQA helped them spread the word, with help from the sultry twang of The Dude.

Social Experiment

Volvo’s
The Choice

Volvo believes that to make better cars, they need a better understanding of the people who drive them. So my team at Grey pitched an unconventional way for Volvo to get to know their customers: a social experiment that explored the differences between those who embrace the future and those who fear it. See the full project here.

Social Activation

Lincoln’s
Coastal Mornings

During Art Basel in Miami, we made the world think Serena Williams was launching a new perfume brand. When everyone was paying attention, we revealed an unexpected twist: The scent isn’t from a cosmetics company, but an automaker. See the full project here.

Social Film

Lincoln’s
Feel The Joy

To differentiate itself from other automakers, Lincoln prides itself on creating superior, more inclusive experiences. I led a team at Hudson Rouge that helped Lincoln do this in an unprecedented way: By giving Noah, a deaf 10-year-old, the experience of holiday music for the first time. See the full project here.

Rip Film

Lincoln’s
What We Do Bet

Sometimes you have to do more with less. This is one of the rip films I created at Hudson Rouge during the height of Covid, helping the brand spread its message of sanctuary, at a time when the country needed it most.

See More Work