Platforms & Systems
I love playing at the intersection of creativity and technology.
Here are some favorites from over the years.
(RED)
When (RED) came onto the scene, their buy-to-donate model was revolutionary. But as other non-profits caught up, they needed more than a site redesign to stay relevant. They needed a new business model. The new platform I developed at AKQA opened up (RED)’s revenue stream by offering more ways for people to donate and interact with the brand, making sure people who care can keep donating without buying more (RED)-branded products.
ClassDojo
A global community of 50 million teachers and families come together on ClassDojo to share important moments through photos, videos, messages, and more.
During my time with ClassDojo, I developed a never-ending flow of landing pages, emails, and content strategy.
Hyundai
After Hyundai spent billions reinventing their brand, my team at AKQA transformed their site into a digital showroom that showed off their cars better than the real ones – leading to 47% more traffic to the Build & Price page and our new ‘New Thinking’ section receiving 4,000 visits per day.
Cityblock
All too often, our nation’s healthcare system fails patients. Cityblock was born to radically change how healthcare works for the people who need it most. I wrote emails, landing pages, brochures, and other materials that helped people understand and access better healthcare.
Chase Private Client
When Chase decided to invest in their wealth management services, I helped make their premium offering more accessible and appealing.
Tylenol PM
To help their customers get a better night’s sleep, my team at AKQA developed the My Coach Sleep platform. Accessed from the package, it featured daily tips, long-form articles (that I wrote), relaxing music playlists, and access to a 6-week behavioral therapy workshop that made good sleep habits permanent.
