I approach advertising like a ballerina taking the stage:
With nimble grace and humble strength. Except I dress in plaid, not sequins. I’m quick on my feet, down to adapt, and flexible enough to pirouette between high concept campaigns and purpose-driven platforms. As our industry continues to change shape, my goal remains the same: bring brands and people closer together using strong concepts, smart tech, and sound strategy.
I make things outside the office – like Rox’s Secret Code, a picture book that inspires girls to code, and The Clapping Clock, a site that celebrates frontline workers – because staying fresh and having a point of view matters.
Having been around for 16+ years, I’ve done it all. TV spots and online films, print ads and OOH, social content and content strategy, branded entertainment and experiences for brands, websites and mobile apps. Next time you have a brand you want to make famous, a platform that needs to win over hearts, or a problem that just can’t be solved conventionally, let’s chat. I’d love to work on it together.
I make things outside the office – like Rox’s Secret Code, a picture book that inspires girls to code, and The Clapping Clock, a site that celebrates frontline workers – because staying fresh and having a point of view matters.
Having been around for 16+ years, I’ve done it all. TV spots and online films, print ads and OOH, social content and content strategy, branded entertainment and experiences for brands, websites and mobile apps. Next time you have a brand you want to make famous, a platform that needs to win over hearts, or a problem that just can’t be solved conventionally, let’s chat. I’d love to work on it together.
I’ve worked at:
Wieden + Kennedy
Martin Agency
Droga5
Anomaly
TBWA Chiat Day NY
Casper
AKQA
Leo Burnett NY
R/GA
GALE
Grey
AnalogFolk
Hudson Rouge
FCB
Publicis
Digitas
TAXI
Huge
Martin Agency
Droga5
Anomaly
TBWA Chiat Day NY
Casper
AKQA
Leo Burnett NY
R/GA
GALE
Grey
AnalogFolk
Hudson Rouge
FCB
Publicis
Digitas
TAXI
Huge
Awards & Honors:
2023 PRWeek Shortlist
2023 NY Festivals Bronze
2020 Webby Awards Honoree
2020 One Show Shortlist
2020 NY Festivals Shortlist
2018 Effie Award for Sustained Success
2018 Fast Company Top 10 Most Innovative Health Companies
2018 Cannes Lions Digital Craft Shortlist
2018 Digiday Video Awards
2018 One Show Merit Award
2018 OMMA Awards
2017 Fast Company World Changing Ideas Award
2017 One Show Intellectual Property Bronze Pencil
2016 D&AD Impact Award
2016 FWA Site Of The Day
2016 Apple Store App of the Day
2016 Time Magazine Top 25 Invention
2014 AdWeek Ad of the Day
2010 Communication Arts
2010 Gold OBIE Award, Food & Restaurants
2009 AdWeek Most Popular Campaigns
2023 NY Festivals Bronze
2020 Webby Awards Honoree
2020 One Show Shortlist
2020 NY Festivals Shortlist
2018 Effie Award for Sustained Success
2018 Fast Company Top 10 Most Innovative Health Companies
2018 Cannes Lions Digital Craft Shortlist
2018 Digiday Video Awards
2018 One Show Merit Award
2018 OMMA Awards
2017 Fast Company World Changing Ideas Award
2017 One Show Intellectual Property Bronze Pencil
2016 D&AD Impact Award
2016 FWA Site Of The Day
2016 Apple Store App of the Day
2016 Time Magazine Top 25 Invention
2014 AdWeek Ad of the Day
2010 Communication Arts
2010 Gold OBIE Award, Food & Restaurants
2009 AdWeek Most Popular Campaigns
Get in touch:
Email nkarch@gmail.com
Connect on LinkedIn
Tweet @NKArch
Follow me on Working Not Working
Call or text 202-253-9547
Connect on LinkedIn
Tweet @NKArch
Follow me on Working Not Working
Call or text 202-253-9547