Nathan Archambault

Creative Director. Copywriter. Author.

hmbldt


A new kind of cannabis company that focuses on wellness, not highness. Anomaly developed the IP and I was part of the team that launched the brand.




hmbldt looks and acts more like medicine than pot. The formulas (Sleep, Calm, Relief, etc.) are scientifically designed to deliver targeted benefits for common ailments. The company’s goal is to replace pills, that can often do as much harm as good. 

Packaging:

Social posts:
The bread and butter for a brand without a budget. Posts gave the brand a personality and highlighted the benefits of each formula.

    
      
    
    


hmbldt knwldg:

    

The perfect dose every time:
The hmbldt pen vibrates after 3 seconds to let you know you’ve received a perfect, measured dose.  



Accolades:
hmbldt disrupted the world of medical marijuana and was honored accordingly.



Time Magazine – Top 25 Inventions of 2016
Fast Company 2017 – World Changing Idea
Fast Company 2018 – Top 10 Most Innovative Health Companies
One Show – Bronze (IP)


Credits:
Agency: Anomaly
GCD: Mark Sarosi
AD/ACD: Liz Delp