hmbldt

_{Time Magazine Top 25 Inventions of 2016 • Fast Company 2017 World Changing Idea • Fast Company Top 10 Most Innovative Health Companies of 2018 • One Show Bronze}

Meet hmbldt. A new kind of cannabis company that focuses on wellness, not highness. Anomaly developed the IP and I was part of the team that launched the brand (which has since been renamed Dosist).

Watch the launch film:

Packaging & Formulas

hmbldt looks and acts more like medicine than pot. The formulas (Sleep, Calm, Relief, etc.) are scientifically designed to deliver targeted benefits for common ailments. The company’s goal is to replace pills that often do as much harm as good.

Social Posts

The bread and butter for a brand without a budget. We gave the brand a personality, highlighted the benefits of each formula, and edcuated people new to the medicinal qualities of THC and CBD.

    
      
    
    

hmbldt knwldg

    

The Perfect Dose Every Time

The hmbldt pen vibrates after 3 seconds to let you know you’ve received a perfect, measured dose.  

Accolades

hmbldt disrupted the world of medical marijuana and was honored accordingly.



Time Magazine – Top 25 Inventions of 2016
Fast Company 2017 – World Changing Idea
Fast Company 2018 – Top 10 Most Innovative Health Companies
One Show – Bronze (IP)

Credits:
Agency: Anomaly
GCD: Mark Sarosi
AD/ACD: Liz Delp