Verizon | Inspire Her Mind

An integrated campaign and digital platform that empowered people to do something small to make a big difference.

Goal: Change the ratio in male-dominated STEM fields.

We created a platform that inspires parents to expose girls to STEM subjects. It all came from a simple insight: the words we use have a powerful affect on girls’ aspirations. By changing a few little things we do, we can make a big impact on girls’ futures.  

Provoke. Inspire. Take Action.

To empower a new generation of female leaders, we partnered with MAKERS to introduce girls to new female role models, provide content and tools that inspire, and give people tangible ways to make a difference for the girls in their lives.  

Interactive Videos: Choose Her Path

Interactive videos ask people to choose her path: Scrub the slider one way to watch her journey down an expected path, or scrub the other to see what could happen when she's exposed to STEM.

Social Cards

Help people start a conversation about getting more girls in STEM in their own networks.

Role Models That Aren't Runway Models 

Videos, categorized by STEM subject, feature women explaining what it's like breaking into a male-dominated career and what's so cool about what they do.


AdWeek Ad of the Day

FB COO Sheryl Sandberg sent a personal message of appreciation.

Social Response

Agency: AKQA
GCD: Sung Chang
CD: Alison Tsoi
AD/ACD: Mara Lecocq
Director: Samuel Bennets