Verizon | Inspire Her Mind
An integrated campaign and digital platform that empowered people to do something small to make a big difference.
Goal: Change the ratio in male-dominated STEM fields.
We created a platform that inspires parents to expose girls to STEM subjects. It all came from a simple insight: the words we use have a powerful affect on girls’ aspirations. By changing a few little things we do, we can make a big impact on girls’ futures.
Provoke. Inspire. Take Action.
To empower a new generation of female leaders, we partnered with MAKERS to introduce girls to new female role models, provide content and tools that inspire, and give people tangible ways to make a difference for the girls in their lives.
Interactive Videos: Choose Her Path
Interactive videos ask people to choose her path: Scrub the slider one way to watch her journey down an expected path, or scrub the other to see what could happen when she's exposed to STEM.
Help people start a conversation about getting more girls in STEM in their own networks.
Role Models That Aren't Runway Models
Videos, categorized by STEM subject, feature women explaining what it's like breaking into a male-dominated career and what's so cool about what they do.
AdWeek Ad of the Day
FB COO Sheryl Sandberg sent a personal message of appreciation.
GCD: Sung Chang
CD: Alison Tsoi
AD/ACD: Mara Lecocq
Director: Samuel Bennets