Tylenol | “Health info!” Mobile Site

When you're in pain and buying medicine, it all looks the same. So we pitched a way for Tylenol to differentiate from other pain relievers at a key moment: point of purchase. We developed an interactive mobile site that recommended a specific Tylenol product based on symptoms, along with other tips that help pain go away. People accessed the site via a QR code on each package of Tylenol, ensuring people found the right medicine when they needed it most: while standing in the medicine aisle.

Diagnose your pain:

Read articles on relieving pain:

Learn more about each Tylenol product:

Have more questions? Contact Tylenol’s customer service.


Agency: AKQA