Tylenol PM | My-Coach Sleep

People who can't sleep need more than a pill. They need to change their habits. So I helped Tylenol PM create the My-Coach Sleep platform, which offers daily tips, long-form articles (that I wrote), and relaxing music, plus access to a 6-week behavioral therapy workshop.

Launch video:

People learned about the site from the product:

The site featured calming music, daily tips, and a series of articles that I wrote that covered topics from napping to sleep cycles to jet lag.

The site also offered access to the My-Coach Sleep Workshop, a 6-week online cognitive behavioral therapy program that helped people change a lifetime of bad sleep habits and understand what steps to take to feel rested.

Agency: AKQA
Video Animation: Gasket Studios