A few old TV spots and online videos I still like today.

PetSmart

Like every other retailer, PetSmart has trouble competing with the internet. So we gave pet lovers a good reason to stop by a store instead of ordering online: Every time you buy a bag of pet food, PetSmart donates a meal to a dog in need. And this video explains how it works in the cutest way possible.



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NBC Universal

When a kid thinks hard, you can see it. That’s the super cute insight we used to launch Ruff-Ruff, Tweet and Dave, the first kids show with a companion app that lets kids answer questions asked by characters on the show.

To make an ad that isn’t as annoying as most kids shows, we leaned into another insight: When you have little kids, parents usually choose the shows. So we made an ad that speaks to parents.




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Sonos

I developed a new design treatment for Sonos that visualizes how their speakers fill your home with sound. This style is now used across platforms and channels, helping the brand look as good as it sounds.



 

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The sultry twang of Jeff Bridges, ladies and gentlemen.