Systems & Platforms


Over the years, I’ve created a bunch of sites, apps, and other digital products. Here are some favorites.


(RED)


When (RED) came onto the scene, their buy-to-donate model was revolutionary. But as other non-profits caught up, they needed more than a new site to remain relevant. They needed a new business model.

This new platform opened up (RED)’s revenue stream by offering more ways for people to donate and more ways to interact with the brand, making sure people who care keep coming back.

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Tylenol | My Coach Sleep


Tylenol knew that Tylenol PM was only a bandaid for getting a better night’s sleep. To help their customers permanently trade in bad sleep habits for good ones, we develoepd the My Coach Sleep platform featuring daily tips, long-form articles (that I wrote), relaxing music playlists, and access to a 6-week behavioral therapy workshop. Read more about the project here.






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Tylenol | Health info


When your head hurts, the last thing you need is to find yourself standing in a confusing medicine aisle surrounded by too many products that all look the same. We developed an interactive mobile site for Tylenol that you could access by scanning the package, right in the store. It helped confused customers figure out the right Tylenol product for them, plus offered other tips to relieve pain.

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Hyundai


After Hyundai spent billions reinventing their brand, I helped transform their site into a digital showroom that showed off their cars better than the real ones.

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Chase Private Client


When Chase wanted to put more emphasis on their wealth management services, I helped make their premium offering more accessible and appealing.

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