Nyp Gum With Rum | Brand Launch

A gum entrepreneur noticed a fatal flaw in the world of alcohol-infused gum: There wasn’t any. Instead of sitting back to hem, haw and chew, he did something about it.

Introducing Nyp gum. Made with rum. Not enough to be alcoholic. Just enough to make for good marketing. Scroll down to see the social channels and site that I creative directed. Stay tuned for more gum-soaked goodness launching soon.



CD/CW: Nathan Archambault
CD/AD: Chris Cavalieri
Design: Nati Farsang-Bajczi