NBC | TV Show Launch

When a kid thinks hard, you can see it. That’s the super cute insight we used to launch Ruff-Ruff, Tweet and Dave, the first kids show with a companion app that lets kids answer questions asked by characters on the show.

To make an ad that isn’t as annoying as most kids shows, we leaned into another insight: When you have little kids, parents usually choose the shows. So we made an ad that speaks to parents.



Contextual OOH recreated the Q+A element of the show. 

Ads at grocery stores and in malls featured contextual questions that parents and kids could answer together.

The app syncs with the show.

The show syncs with the app. Using the same technology that powers Shazam, the app knew what episode was playing and featured answers to questions asked on the show, when they were asked.

Our campaign wasn’t just cute AF. It led to the most successful new Sprout Original Series launch to date.

• Paid media had a CTR 6x higher than previous series launch campaign
• Most shares, comments and likes of any Sprout social campaign
• Channel growth in all key markets

Agency: Leo Burnett NY
CD/AD: Stian Ward
CD/CW: Nathan Archambault
Producer: Steph Costa
Director: Rob Feng
Studio: Artjail