Lincoln | Sanctuary in the Extreme
To highlight the comforting sanctuary you find inside a Lincoln, we juxtaposed the luxurious interior against a powerful enemy: extreme cold, heat, rain and noise. Because whatever you need sanctuary from, a Lincoln can provide it.
America’s Most Extreme LocationsFeaturing environments as attention-grabbing as the vehicle itself, we found the hottest, coldest, wettest and noisiest places in the United States. Each ad acts as a different test against an extreme condition, that only the comforts of a Lincoln can overcome.
Covid prevented us from visiting each location. So we rebuilt them in a studio with virtual backdrops that matched the unique topography and light conditions, which were projected on giant LED screens. This created a reactive, immersive environment that offered the added benefit of creating real reflections in-camera.
Agency: Hudson Rouge
CCO: Jon Pearce
Creative Directors: Nathan Archambault, Emlyn Allen, Stephen Wright