Hyundai | New Thinking Anthem
The sultry twang of Jeff Bridges, ladies and gentlemen...
Hyundai spent billions reinventing their brand. There was only one problem: They forgot to spread the news. So we made this anthem film, plus turned the Hyundai site into a digital showroom that rivaled their real ones. Knowing that people search for car models, not brands, we designed every page to act like a homepage.
As the creative lead on Hyundai, I developed the content strategy to rebuild the site, wrote boatloads of copy about cars, managed multiple copywriters, and wrote and produced the anthem film.
Once word spread that Hyundai was new, more Hyundai vehicles hit the road.
Hyundai.com received 47% more traffic to the all-important Build & Price page, where most conversions happen. Within two months of launch the all-new New Thinking section was receiving 4,000 visits per day.