When you're in pain and buying medicine, it all looks the same. So we pitched a way for Tylenol to differentiate from other pain relievers. We developed an interactive mobile site that recommends a specific kind of Tylenol based on your symptoms. And we drove people to it when they needed it most: while standing in the medicine aisle. Each box has a QR code that links to the site, making it easy for people to find out which medicine is right for them and other tips that help the pain go away.



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