When you're in pain and buying medicine, it all looks the same. So we pitched a way for Tylenol to differentiate from other pain relievers. We developed an interactive mobile site that recommends a specific kind of Tylenol based on your symptoms. And we drove people to it when they needed it most: while standing in the medicine aisle. Each box has a QR code that links to the site, making it easy for people to find out which medicine is right for them and other tips that help the pain go away.
DIAGNOSE YOUR PAIN
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