Google | All Together Now
We introduced GSuite tools for business in a way that was as fun and collaborative as Google.
To stand out to CEOs, we used poetry and child-like illustrations.
To convince CEOs that the switch from Microsoft Office to GSuite was worth it, we spoke in a simple, confident voice and showed what your business could feel like if you worked with Google.
Since collaboration was key, we partnered with nine illustrators from across the globe.
Illustrators (including Jean Jullien, Andrew Rae, Tomi Um and Chris DeLorenzo) provided their own unique interpretations of ideal workplace collaboration. The only guideline was Google’s style – black line art with pops of primary color – which created a cohesive campaign that’s inherently Google.
We showed up in the natural habitat of CEOs: airports, elevators, financial pubs, business districts, and the New York Times.
Breaking through the business clutter, our poetry appeared in the New York Times, Wall Street Journal, Wired, FastCo, and Forbes.
Not afraid of a little competition, we put Microsoft on notice.
Contextual ads played with where they were placed.
ACD/AD: Liz Delp
GCDs: Seth Jacobs & Mark Sarosi
Illustrators: Chris Delorenzo, Jan Buchczik, Jean Julien, Matt Blease, Andrew Rae, Josh Cochran, Tomi Um, Xarly Rodriguez
Animation: Giant Ant