Nathan Archambault

Creative Director. Copywriter. Author.


Google: All Together Now
An integrated launch campaign that’s as fun and collaborative as Google.  





Running a business is hard and changing your digital infrastructure is even harder. To convince CEOs to switch from Microsoft Office to GSuite, we didn’t break out the stats. We spoke to decision makers in a fresh voice, using illustration and poetry to show what work can be when you work with Google.









Nine illustrators from across the globe (including Jean Jullien, Andrew Rae, Tomi Um and Chris DeLorenzo) provided unique interpretations of workplace collaboration. The only guideline was our style – black line art with pops of primary color – which created a cohesive campaign that’s inherently Google.










We used the illustrations to create films, social posts, print and OOH that appeared in the natural habitat of CEOs: airports, elevators, financial pubs, and business districts. 

To kick things off, we ran a poem in the New York Times.




Ads ran in the Wall Street Journal, Wired, FastCo, and Forbes.



Some ads went hard at Microsoft by calling out Office, Word, PowerPoint, and Outlook.






Other ads played with where they were placed.







Credits:
Agency: Anomaly
Role: ACD/Copywriter

ACD/AD: Liz Delp
GCDs: Seth Jacobs & Mark Sarosi

Illustrators: Chris Delorenzo, Jan Buchczik, Jean Julien, Matt Blease, Andrew Rae, Josh Cochran, Tomi Um, Xarly Rodriguez
Animation: Giant Ant
Mark