FiLIP | The Next Adventure
Parents don't want to give their kid an iPhone, but they want to keep in touch. Kids, on the other hand, just want to be kids. That's where FiLIP comes in. The world's first wearable smartphone for kids lets kids keep in touch without technology getting in the way.
We launched the brand from scratch with almost no budget, creating assets for print, social, site and retail on a single shoot.
Behind the Scenes
Warning: This features my best dance moves.
Agency: Leo Burnett NY
ECD: Kieran Antill
CD/Art: Stian Ward
Production: Makerie Studios