Casper | The Wave Mattress
An integrated campaign that launched the premium Casper Wave mattress by uncovering innovation under the sheets.
Fine-tuned to Your Body
Giving meaning to the name of the product and visualizing how the Wave mattress is fine-tuned to your body, we used wavy lines to act as a metaphor for ergonomic support.
Before the Wave launched, teasers appeared near Casper stores:
On launch day the teasers were replaced with ads that showed off the product and invited people to try it inside the store.
Calming videos celebrate the two primary benefits of the Wave: ergonomic support and heat-wicking.
Given more room, we explained why Casper made the Wave and why you should try it.
We targeted troubled sleepers who have the most to benefit from a mattress that provides more support and comfort.
And, of course, we wouldn't be able to sleep at night if we didn't make banner ads.
Agency: Casper in-house
Creative Director, Copy: Nathan Archambault
Creative Director, Art: Lim Win
Producer: Sharon Mendelow
Illustrator: Owen Gatley