Casper | The Wave Mattress

When asked to help Casper launch their new premium mattress, I came up with a solution that made waves: Uncover innovation under the sheets.

First, teasers appeared outside of Casper stores:

Next, we added the product and invited people to try it inside the store.

The only mattress fine-tuned to your body. 

Wavy lines visualize how the mattress provides a system of ergonomic support and heat-wicking like nothing else.

We targeted troubled sleepers.

Print ads explained why Casper made the Wave and why you should try it.

Social ads

Banners

CREDITS
Agency: Casper in-house 
Creative Director, Copy: Nathan Archambault
Creative Director, Art: Lim Win
Producer: Sharon Mendelow
Illustrator: Owen Gatley
Animation: Oddfellows