Casper | The Wave Mattress
When asked to help Casper launch their new premium mattress, I came up with a solution that made waves: Uncover innovation under the sheets.
First, teasers appeared outside of Casper stores:
Next, we added the product and invited people to try it inside the store.
The only mattress fine-tuned to your body.
Wavy lines visualize how the mattress provides a system of ergonomic support and heat-wicking like nothing else.
We targeted troubled sleepers.
Print ads explained why Casper made the Wave and why you should try it.
Agency: Casper in-house
Creative Director, Copy: Nathan Archambault
Creative Director, Art: Lim Win
Producer: Sharon Mendelow
Illustrator: Owen Gatley