I approach advertising like a ballerina taking the stage:

With nimble grace and humble strength. Except I dress in plaid, not sequins. I’m quick on my feet, down to adapt, and flexible enough to pirouette from high concept campaigns to purpose-driven platforms and back again. As our industry continues to evolve, my goal remains the same: bring brands and people closer together. I do this using strong concepts, smart tech, and sound strategy.

I make things outside the office – like Rox’s Secret Code, a picture book that inspires girls to get into technology, and The Clapping Clock, a site that celebrates frontline workers – because staying fresh matters. So does having a point of view and sharing it. 

Having been around for 16+ years, I’ve done it all. TV spots and online films, print ads and OOH, social content and content strategy, branded entertainment and experiences for brands, websites and mobile apps. Lately I’ve been doing lots of social and experiential like this and this, plus helping out startups like this. Next time you have a brief that can’t be solved conventionally, a brand you want to make famous, or a platform that needs to win over hearts and minds, let’s chat. I’d love to crack it together. 

I’ve worked at:           

Wieden + Kennedy
Martin Agency
TBWA/Chiat/Day NY
Hudson Rouge
Leo Burnett NY

Awards & Honors:

2023 PRWeek Shortlist
2023 NY Festivals Bronze
2020 Webby Awards Honoree
2020 One Show Shortlist
2020 NY Festivals Shortlist
2018 Effie Award for Sustained Success
2018 Fast Company Top 10 Most Innovative Health Companies
2018 Cannes Lions Digital Craft Shortlist
2018 Digiday Video Awards
2018 One Show Merit Award
2018 OMMA Awards
2017 Fast Company World Changing Ideas Award
2017 One Show  Intellectual Property Bronze Pencil
2016 D&AD Impact Award
2016 FWA Site Of The Day
2016 Apple Store App of the Day
2016 Time Magazine Top 25 Invention
2014 AdWeek Ad of the Day
2010 Communication Arts
2010 Gold OBIE Award, Food & Restaurants
2009 AdWeek Most Popular Campaigns

Get in touch:

Email nkarch@gmail.com
Connect on LinkedIn
Tweet @NKArch
Follow me on Working Not Working
Call or text 202-253-9547